The Pride Project

Every summer, most Major League Baseball teams celebrate their LGBTQ+ fans, staff and community by hosting a Pride-themed game. Basic productions may include a special-ticket promotional item; more elaborate events include pregame speakers, special anthem singers, and in-game entertainment features.

The Pride Project analyzes fan responses to the Pride Night promotions and events, in an attempt to highlight and understand inclusiveness in fandom.

gay pride flags at Fenway Park

Pride Night on Twitter

We analyzed over 10,000 tweets about MLB Pride Night to evaluate inclusiveness and identify traits among the teams whose Twitter feeds generated the most positive or negative sentiments.

Mets mascots with gay pride flags

The Survey

We surveyed almost 1000 baseball fans about their opinions of and experiences with Pride Night.

Dodgers logo in Pride colors

The Sentiments

We performed sentiment analysis on the fan feedback.