Pride Night on Twitter
We analyzed over 10,000 tweets about MLB Pride Night to evaluate inclusiveness and identify traits among the teams whose Twitter feeds generated the most positive or negative sentiments.
Every summer, most Major League Baseball teams celebrate their LGBTQ+ fans, staff and community by hosting a Pride-themed game. Basic productions may include a special-ticket promotional item; more elaborate events include pregame speakers, special anthem singers, and in-game entertainment features.
We analyzed over 10,000 tweets about MLB Pride Night to evaluate inclusiveness and identify traits among the teams whose Twitter feeds generated the most positive or negative sentiments.